Beyond Fragrance: Why Are Luxury Perfume Brands Venturing into the Beetroot Sector?

What Drives Luxury Perfume Brands to Invest in the Beetroot Industry? Pour une Agriculture du Vivant: How Parfums Christian Dior, Givenchy Parfums and Kenzo Parfums support French farmers. Parfums Christian Dior, Givenchy Parfums, and Kenzo Parfums, esteemed houses within the LVMH group, are spearheading a transformative movement in the world of perfumery by joining forces … Read more

The LVMH-Paris 2024 Olympics Partnership: A Flashy Image Gain or a Premiumisation of the Games?

LVMH has become a Premium Partner of the Paris 2024 Olympic and Paralympic Games and will share its creative excellence and craftsmanship for key celebratory moments during the Olympic and Paralympic Games. In a glitzy announcement, LVMH, the luxury behemoth, unveiled the details of its Premium Partnership with the Paris 2024 Olympic and Paralympic Games. … Read more

2023 LVMH Innovation Award, One Of The Premier Prizes For Luxury Startups, won by Save Your Wardbrobe

Save Your Wardrobe’s triumph at the 2023 LVMH Innovation Award Grand Prize demonstrates the startup’s commitment to sustainability and circularity in the fashion industry. Save Your Wardrobe joins the prestigious list of grand winners of the LVMH Innovation Award. LVMH has announced the winners for the 7th edition of the LVMH Innovation Award, during a … Read more

LVMH x Epic Games To Offer Experiences Like Virtual Fitting Rooms, 360 Product Carousels, Digital Twins And More

At 2023 Viva Technology show, LVMH announced a partnership with Epic Games, creator of Fortnite and Unreal Engine, to transform the luxury Group’s creative pipeline and bring customers new types of immersive products discovery experiences. This strategic partnership will empower LVMH and its Maisons to further utilize Epic’s powerful 3D creation tools to offer experiences … Read more

From Digital Treasure Trunks to Japanese Art Island: 17 Luxury Stories of The Moment

Luxury digest news of the moment: a digital round up of key luxury news of the week. Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed High jewellery is shaping up to be a key battleground for big luxury. At Chanel, the ‘booming’ category is also an opportunity to elevate the brand further, watches … Read more

Biggest Luxury Group Completes Its Operations In The Leather Business

LVMH Métiers D’Art Partnership with Nuti Ivo. LVMH Métiers d’Art is proud to announce its entry, as the majority partner, into the Nuti Ivo SpA Group, an extraordinary Italian company specializing in leather products since 1955. Nuti Ivo SpA has established itself as one of the most prominent leaders in the international tanning industry. The … Read more