Heristoria Is Dedicating a Capsule Collection to a Single LVMH House, Maison Fred

For the first time, Heristoria honours the singular heritage of a Maison within the LVMH group. A selection of vintage pieces of Maison FRED: unique chance to treat themselves “A touch of Fred”. Heristoria and Fred present “A Touch of Fred”, the first single-house capsule. For the first time since its creation, Heristoria is dedicating … Read more

From Threads to Timepieces: Visionary Women Entrepreneurs in the Artisanal Realm

Crafting Excellence: LVMH and ELLE Spotlight Trailblazing Artisans in the Third Prix des Artisanes.   The third Prix des Artisanes, organised in partnership between LVMH and ELLE, ELLE Décoration and ELLE à Table magazines, was a great success, with over 700 applications. In a resplendent celebration of craftsmanship and innovation, LVMH and ELLE recently unveiled … Read more

Patou Pioneers Sustainable Luxury: A Groundbreaking Partnership with Fairly Made

Setting the Standard: Patou and Fairly Made Redefine Transparency in Luxury Fashion. In a groundbreaking move towards sustainability and transparency, luxury brand Patou has become the first in its category to collaborate with green tech startup Fairly Made®. This visionary partnership marks a significant stride in the fashion industry’s quest for ethical practices, showcasing Patou’s … Read more

Another Top Eyewear Brand Acquired by LVMH-Backed Thelios

Luxury eye-wear brand Barton Perreira acquired by LVMH-backed Thelios. Thélios strengthens its portfolio with the acquisition of luxury eyewear brand Barton Perreira. In the dazzling world of luxury eyewear, where style meets craftsmanship and innovation dances with tradition, an exciting union has been forged. Thélios, the powerhouse backed by the prestigious LVMH group, has added … Read more

LVMH and Dior’s Support for Olympic Games Athletes: Welcoming Mélanie de Jesus dos Santos as Ambassador

Olympic Games Paris 2024: LVMH and Dior Welcome Mélanie de Jesus dos Santos to the LVMH family.

@instagram.com/melanie_djds972/

LVMH and Dior welcome Mélanie de Jesus dos Santos as Ambassador and Artisan of All Victories for Olympic Games 2024.

In the world of luxury and innovation, few names resonate as powerfully as LVMH (Moët Hennessy Louis Vuitton) and Christian Dior. Beyond fashion and fragrance, these iconic brands have shown a remarkable commitment to excellence across various fields. Now, their partnership with Olympic gymnast Mélanie de Jesus dos Santos brings forth a new chapter in the luxury lifestyle narrative.

A Legacy of Support for High-Level Sports

The union of LVMH and Dior with Mélanie de Jesus dos Santos symbolizes a continuation of their active support for high-level sports and the world’s most prestigious international competitions. This connection isn’t an isolated endeavor but an extension of a long-standing commitment. For years, LVMH and its renowned Maisons have been instrumental in fostering the spirit of athleticism and victory.

From creating bespoke trophies to crafting trunks specifically designed to hold these coveted prizes, LVMH Maisons have played an integral role in the world of sports across various disciplines. This includes tennis, rugby, basketball, soccer, and automobile racing. It’s a testament to their dedication to the pursuit of excellence, wherever it may be found.

The newest addition to the LVMH family, Mélanie de Jesus dos Santos, boasts a remarkable gymnastics career.

She clinched a bronze medal in the all-around team event at the World Championships in Antwerp, while her gold medal in the floor exercise event at the 2018 European Championships in Glasgow remains an unforgettable moment in sports history. Her impressive victories extend to the all-around individual and floor events in Szczecin in 2019, and the balance beam in Basel in 2021.

What makes Mélanie’s story even more extraordinary is her journey marked by resilience and determination, overcoming several injuries along the way. A four-time European champion in artistic gymnastics, she has her sights set on achieving Olympic glory. Training tirelessly in the United States, Mélanie de Jesus dos Santos is determined to surpass her remarkable sixth-place finish in the uneven bars at the Tokyo Olympics in 2021.

@LVMH and Dior welcome Mélanie de Jesus dos Santos as Ambassador and Artisan of All Victories. @LVMH Dior

Rewards and Mentorship for the Champions of Craft: The Joyful Winners of the 2023 LVMH Maestri d’Eccellenza Prize

LVMH Métiers d’Excellence announces the winners of its first edition of the “Maestri d’Eccellenza Prize”, organized in collaboration with Fendi, Confartigianato Imprese and the Italian National Chamber of Fashion. Amid the glittering Milan Fashion Week and in collaboration with Fendi, Confartigianato Imprese, and the Italian National Chamber of Fashion, the luxury fashion giant LVMH has … Read more