LVMH enters the highly competitive luxury e-commerce segment. A successful entry could shake up everything

The world’s biggest luxury goods group steps up the digital side of its business. 24 Sevres, LVMH’s multibrand website and mobile app, will go live on June 6 in more than 70 countries.   Parisian department store Le Bon Marche is the inspiration behind LVMH’s new venture into luxury e-commerce. The multi-brand e-commerce website named … Read more

Luxury digital experiences for the affluent crowd

Opulence and style: two words that represent a lifestyle that many subscribe or wish to subscribe to, a lifestyle brimming with fast cars, first class seats and bespoke items. Since luxury is naturally always in vogue, there are unsurprisingly a vast number of avenues through which lovers of lavishness can find their perfect possessions and … Read more

Nowness, the editorially independent website of LVMH, launches Chinese-language version

Nowness.com launches Chinese-language version of its award-winning digital editorial platform Luxury online platform Nowness.com, the editorially independent website of LVMH Moet Hennessy Louis Vuitton, will promote its content to a Chinese-speaking audience via a Chinese-language version. Accompanying the new Chinese edition of Nowness, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the … Read more