Luxury and Wellness Redefine the Future of Fashion, Says Euromonitor in the 2017 report “The Future Direction of Athleisure and Luxury Apparel.” So, What’s next for athleisure and how luxury is stepping it up. The fashion for wearing fitness apparel away from the gym was well and truly cemented in the mainstream fashion retail and … Read more
Christian Louboutin is mixing sport with style in a fun and colourful way. Christian Louboutin announces limited edition capsule collection with SportyHenri, the newly launched e-concept store for men devoted to sport and style. Taking inspiration from the Sporty Henri motto, “Mettre Le Sport En Valeur,” French fashion designer Christian Louboutin created four limited edition … Read more
Batman or Superman: Which superhero are you? Berluti casts Batman and Superman in stores. With the unveiling of its first-ever sneakers, Berluti luxury house opened the door to playful series of items with details borrowed from the sports world. The “sneaker bottier” Berluti Venezia Leather marked a natural new chapter in the long history shared … Read more
The string of collaborations we never thought we would see continues in the evolving world of fashion. Despising cardio but in love with his running habit, American fashion designer Rick Owens announced a collaboration with Adidas. Rick Owens’ dark ideology will be applied to 6 men’s and 4 women’s sneakers of the German sports … Read more
Adidas Porsche Design Sport A luxury sneaker delivers a stylish, smooth ride, and it is packed with innovations and exclusive materials. The new performance sneaker by Adidas x Porshe (€250) was declared the most innovative brand of 2012 in the footwear category at the Plus X Award ceremony. The sneakers run up to €400, … Read more