A luxury sneaker delivers a stylish, smooth ride, and it is packed with innovations and exclusive materials. The new performance sneaker by Adidas x Porshe (€250) was declared the most innovative brand of 2012 in the footwear category at the Plus X Award ceremony. The sneakers run up to €400, and the entire line features models for a range of sports, including running, golfing, tennis, and driving.
The “MOST INNOVATIVE BRAND” is the highest award of the Plus X Award and honors the brands with the most seals of approval within a product group.
This prize is based on the number of achievements assigned to the brand. This assures that particular performance is included in the overall assessment of the brands that receive the highest number of awards while the categories Innovation, High Quality, Design, Ease of Use, Functionality, Ergonomics and Ecology are treated with equal measures.
“We are very excited about this next step in our collaboration with the PorscheDesign Group and highly value the joined commitment of our two brands tocreate both engineered luxury sportswear products as well as adidas Originals by Porsche Design articles,” said Erich Stamminger, member of the Executive Board, responsible for Global Brandssays.
The new Adidas Porsche Design Sport collection also features the latest incarnation of the Adidas Porsche Bounce line, with a metal spring to keep you light on your toes and a mesh fabric to stay cool and dry, informs AFP.