How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more
Céline’s Marco Gobbetti to take over with Bailey staying on as creative director after protests over dual role
Sylka Carpets’ Steve Farrel bets on innovation in high-end carpet production. SYLKA Carpets and rugs give you the look and feel of silk, making it ideal for the highest quality homes or luxury yachts. Steve Farrel, Managing Director of Sylka Carpets determines five pillars for a luxury brand, that can grab you and draw you in. … Read more
Italian fashion house is latest luxury brand to suffer from economic slump in emerging markets and tourists’ terrorism fears
The prestigious event in the luxury segment has closed the nominations and started the countdown to the Gala Ceremony. Luxury Lifestyle Awards, an international award granted to the best companies and brands in the luxury segment, has officially closed its nominations after welcoming more than 357 entries from prominent luxury brands across the Middle East … Read more