Luxury e-commerce

Sotheby’s connects collectors and design lovers with a new platform to buy furniture, art and home décor

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Sotheby’s is expanding Presence in the Interiors E-commerce Space. Sotheby’s launches Sotheby’s Home – expanding the company’s presence in the interiors e-commerce space. Sotheby’s announced the launch of Sotheby’s Home, an online consignment marketplace specializing in vintage and antique furniture, decorative objects and accessories. The launch of Sotheby’s Home provides a new digital platform to … Read more

Maison Azzedine Alaïa launches first digital store

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  Maison Azzedine Alaïa launches its first digital store, opening its doors to over 100 markets around the world. A project started with late designer Azzedine Alaïa, the launch of Maison-Alaia.com marks an important milestone in the history of the luxury fashion Maison. It will enable women around the world to enjoy the timeless creativity … Read more

Italian For…: YOOX x ITA to help Italian fashion brands expand through e-commerce

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  “Italian For…”, a project developed by YOOX and ITA – Italian Trade Agency, debuts online, giving premium customers in the US and China the chance to discover a curated selection of over one hundred Italian fashion and design brands. The Italian fashion brands, both emerging and established, in clothing, footwear, bags, accessories, jewelry, and … Read more

How to Write an Ecommerce Business Plan for Online Luxury Store Success

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  So you have decided to create your own Online Store. What’s more you want to make it a luxury store. That’s incredible. But before launching, and although you think it is a dispensable step, you must create a business plan. In this article we are going to dive into the key elements that the … Read more

Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

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After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more

Instagram – an effective but underused platform for many luxury brands. Report.

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  Instagram is the biggest single source for conversations around luxury brands, and for some over half of the conversation around their brand is on the platform, according to the 2018 Luxury Brands Report released by NetBase, a leader in social media analytics. Instagram dominance was especially prevalent in the beauty, fashion, and high-end retail … Read more