Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more
Aston Martin V12 Zagato and De Macross GT1 set for Kuwait debut Luxury British automotive brand Aston Martin is to unveil the first production model of its V12 Zagato at the Kuwait Concours d’Elegance, which runs February 15-18. Canadian supercar maker De Macross is also rumored to be gearing up for a Kuwait launch of … Read more
For many luxury car buyers, small is now beautiful In today’s world even luxury buyers are well aware of fuel costs and crowded urban streets. That’s especially true in markets like Europe, where downsized car models have been gaining traction for more than a decade. But car manufacturers are betting that even in the U.S. … Read more
Luxury carmaker Rolls-Royce enjoys record sales 2011 sales up 31 percent Rolls-Royce reported strong sales across the globe, with sales in the Asia Pacific region up 47 percent, North American sales rising 17 percent and Middle East sales up 23 percent. It also performed well in Britain, despite tough economic conditions, with sales up 30 … Read more
Luxury Carmakers Plan New Features for Obese Drivers Luxury cars couldn’t have been far behind the obesity problem. Luxury carmakers have been forced to upsize their vehicles as a result of drivers and passengers becoming more overweight, it has emerged. Porsche, Mercedes and BMW are just a few of the carmakers who have begun implementing … Read more
German luxury carmaker BMW presented two electric models, signalling its arrival to a segment that is key to the industry’s fortunes. The all-electric i3 is aimed at the urban car market and should hit dealerships in 2012. The hybrid i8 is due for delivery in 2014 and is more geared towards high-performance auto enthusiasts. “This … Read more