It does not matter what type of business you are running or who you are targeting. You need quality marketing managers. They understand your brand, and they will find a way for people to feel the same. Whether you are running a luxury brand or you are starting a small business, you can’t afford … Read more
Are you in the market for cars? It’s easier to shop for your next car when you know what you are looking for in terms of function, style, and shape. But with automakers dropping new models left and right or even hints, for that matter (talk about the supersecret Ford Bronco), it’s natural to … Read more
Bugatti begins an adventure with Champagne Carbon. Bugatti announced a 110 year special edition champagne by its French partner Carbon Champagne. It is a 2002 Cuvée, on sale by the end of the year. French high-performance car manufacturer Bugatti and Champagne Carbon toast to their new partnership. The predilection for carbon fiber composites, however, … Read more
It’s not just celebrities and YouTubers who are paid to plug stuff – now everyday Instagram citizens are being courted
Chinese consumers are expected to account for nearly half of the global luxury market by 2025. Swiss luxury goods group Richemont and Alibaba group announce global strategic partnership. This partnership will bring Chinese consumers unprecedented access to the world’s leading luxury brands. Under the partnership, YNAP and Alibaba will establish a joint venture (JV) … Read more
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Brands such as Amazon, Spotify, and Netflix lead in this era by improving our lives in very personal ways. Interbrand announced Apple, Google, and Amazon are the three most valuable brands in … Read more