In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more
The tapestry of the ultra-luxury market is currently being woven with two seemingly contrasting, yet deeply synergistic, threads: the unwavering commitment to family heritage and timeless excellence, and a daring, often irreverent embrace of hyper-contemporary pop culture and technological frontiers. The latest wave of announcements confirms that the most sophisticated consumers are no longer choosing … Read more
2018 Longines World’s Best Racehorse and Longines World’s Best Horse Race Ceremony Set for London The 2018 Longines World’s Best Racehorse and Longines World’s Best Horse Race Ceremony will be held on 23 January 2019 in London, England. For the first time, Longines and theInternational Federation of Horseracing Authorities (IFHA) have selected The Landmark … Read more
This savonette type silver pocket watch is the oldest Longines watch known to date. A collector finds the oldest Longines watch, a historical discovery for the luxury watchmaking brand. Longines have discovered, thanks to one of its faithful collectors the Longines 183 watch. This serial number indicates that this pocket watch was manufactured in … Read more
What does the new jewelry watches herald? A new journey? A new chapter? Or simply creations worthy of the Maisons, expressing expertise, singularity and authenticity? All these Ladies watches are competing for the 2018 Grand Prix d’Horlogerie de Genève prize offered annually by The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG). This year’s … Read more
Baselworld 2018 has opened its doors, find here the latest creations that the Swiss Exhibitors present from March 22 to 27 at Baselworld in Switzerland. PATEK PHILIPPE Chronograph Ref. 7150/250R For 2018, the luxury Geneva manufacture unveils a new addition to its collection, the 7150/250R chronograph. Its once cushion-shaped case has been redesigned and is … Read more