Great brands flourish – even in turbulent times: Most Valuable Italian Brands 2021

    Gucci retains the top position as Italy’s most valuable brand for the third year. Despite a turbulent year, and the threat of a lasting economic recession, the Kantar BrandZ Most Valuable Italian Brands ranking has risen by 11%, to reach a total brand value of $114.6 billion. Gucci retains the top position as … Read more

A luxuriously refurbished lighthouse with roof terrace and sublime view of Mount Etna

    Italian design icons participate in the restoration of the Brucoli Lighthouse – Syracuse. On the tip of a strip of land where an ancient seaside village of Brucoli is nestled, right next to the fifteenth-century Aragonese Castle, of the Queen Giovanna D’Aragona, we find a unique place that smells of the ocean, of … Read more

Gucci tops the 2019 BrandZ Top 30 Most Valuable Italian Brands ranking

  ‘Brand Italy’ continues to make its mark on the world. Italy is recognised as a world leader in exquisite food, fast cars and elegant fashion. According to research by WPP’s BAV Group, the Italian brands perform exceptionally well in other sectors such as Energy, Oil & Gas and Cruises. ‘Brand Italy’ performs exceptionally well, … Read more

Altagamma provides behind-the-scenes experiences at Italy’s luxury brands

Luxury brands can be tourist destinations in their own right, says Italy’s luxury body Altagamma Foundation. Altagamma gathers and promotes worldwide the most extraordinary Italian brands. Together with IC Bellagio, Altagamma launches “Altagamma Italian Experiences by IC Bellagio”, programme to provide unique, behind-the-scenes experiences at some of Italy’s most iconic brands. The programme is aimed … Read more