Hugo Boss goes high-tech for 3D “New Dimension Beijing” Fashion Show On May 18, Hugo Boss will unveil the 3D “New Dimension Beijing”, an event that tries to compete with 2011 Burberry’s fashion show in Beijing. Over a year ago, Burberry combined virtual image technology with holograms and live-streaming via Burberry.com The “BOSS Black Fashion Show” … Read more
Alex Thomson Racing, also known as the HUGO BOSS Sailing Team, attempts what it is called ‘The Keel Walk‘, a stunt that has become infamous throughout the world thanks to the iconic image of Alex ‘riding’ the keel of his 60ft yacht ‘HUGO BOSS‘. Alex Thomson, one of Britain’s most talented sailors, has been sponsored … Read more
Spring is in the air Designers and fashion houses seem to be in love with the same models. We are talking about Gisele Bundchen (starring in Salvatore Ferragamo, Versace, Givenchy campaigns), Saskia de Brauw (Chanel, Alberta Feretti and Max Mara), Natasha Poly (Prada and DSquared2), Karmen Pedaru (Bottega Veneta and Gucci), and Mariacarla Boscono (Givenchy, … Read more
An Android smartphone specially tailored to the lifestyle of the fashion brand’s customers Samsung devices and Hugo Boss finishing have led to a new project between Samsung and a fashion house. Following Giorgio Armani’s Galaxy S, Hugo Boss returns to the old partnership of the Samsung F480 times and offers to the customers a new … Read more