#30wears: This pre-loved baby & kids luxury platform is extending the lifespan of pre-owned children’s clothing

  Kidswear Collective pop-up at Selfridges. The pre-loved baby & kids luxury website opens a 3-month pop-up in Selfridges, Oxford Street. Kidswear Collective encourages us to wear our garments at least 30 times. A popular hashtag (coined by Eco Age) currently trending called #30wears, encourages us to wear our garments at least 30 times. With … Read more

Instagram: how the hashtag changed #fashion

The influence of Instagram on fashion has gone beyond mega-models getting thousands of ‘likes’. Instagram is now the place where sales are made and retailers discover new designers

Can a hashtag change the fashion industry?

On Fashion Revolution Day, people will take to social media to ask brands #whomademyclothes, but critics say hashtag activism makes little difference

World’s largest hashtag lifts social media to new heights

Airship Ventures, operator of the Zeppelin airship, Eureka, lifts social media to new heights with the world’s largest hashtag decal, #ZeppMe, displayed across the side of the airship. “The Zeppelin is based in Silicon Valley, where social media reigns supreme. With the #ZeppMe campaign, we are leveraging the airship to showcase social media integration into … Read more