Guerlain is giving “blue jeans and a red lip” a high-fashion, circular makeover for Spring 2026. The Maison has teamed up with Nona Source—the LVMH-backed platform that rescues high-quality deadstock fabrics from major luxury houses—to create the Rouge G Blooming Denim collection. It’s a chic, upcycled reimagining of Guerlain’s most iconic cases, proving that “leftover” … Read more
For most, the name Guerlain evokes images of gold-trimmed perfume bottles and the bustling luxury of the Champs-Élysées. However, just 30 minutes outside of Paris, the Maison is cultivating a very different kind of luxury. Located in Les Mesnuls, near the historic Rambouillet Forest, lies the Vallée de la Millière—a 28-hectare biodiversity reserve that feels … Read more
Perfume is more than just an accessory—it’s an identity, an emotion, and, at its best, a form of wearable art. This season’s latest luxury releases from heritage houses and niche perfumers push the boundaries of olfactory craftsmanship, balancing tradition with modernity. But do they all succeed? Let’s dive into this curated selection, where innovation meets … Read more
Guerlain unveils first ever special edition to celebrate Chinese New Year In a harmonious blend of tradition and luxury, Guerlain has embarked on an extraordinary journey to celebrate the Chinese New Year, introducing a first-of-its-kind special edition that beautifully marries the Maison’s rich heritage with the vibrant culture of the Asian festivities. This year, as … Read more
Guerlain’s Flowers of Evil Celebrates Charles Baudelaire And The Captivating Power of Flowers. Guerlain has since 2006 hosted high-profile exhibitions of works by avant-garde contemporary artists. The annual event resonates with the close collaborations Guerlain has pursued with artists since its founding in 1828. In choosing the theme “The Flowers of Evil”, this year Guerlain … Read more
Guerlain and Chaumet join forces to create spectacular Bouquet de la Cour collector bottle. To help celebrate the 170th anniversary of the iconic Bee Bottle, Guerlain and Chaumet have united their savoir-faire to craft a truly exceptional piece that brings together the art of perfumery and extraordinary jewelry. In the world of luxury, certain names … Read more