automotive-fashion-design crossovers: Virgil Abloh to create an electric show car for Mercedes-Maybach

    Project MAYBACH, Mercedes-Maybach x Virgil Abloh. Project MAYBACH coincides with 100 years since Karl Maybach and his father Wilhelm debuted the first Maybach W 3 with the ambition of presenting the “best of the best”. Following last year’s cooperation which saw the iconic Mercedes-Benz G Class be reimagined, artist, architect, engineer, creative director, … Read more

Zeitgeist, co-creation and contemporary luxury: VIrgil Abloh for Mercedes-Benz

    A one of a kind home-scale replica of this unique artwork will be auctioned off following the launch. Wagener and Virgil Abloh’s creation will embody Mercedes-Benz’ innate understanding of luxury, and how it can be a force for good. In the first initiative of its kind, Project GELÄNDEWAGEN sees Mercedes-Benz collaborate with the … Read more

Mercedes-Benz Vision EQ Silver Arrow: Show car world premiere

 

The Mercedes-Benz Vision EQ Silver Arrow show car celebrated its world premiere at Monterey Car Week.

The one-seater Mercedes-Benz is an homage to the record-breaking Mercedes-Benz W 125 car from 1937. The streamlined silhouette of the approximately 5.3-metre long and approximately one metre shallow one-seater vehicle is “slender yet sensuous,” says Daimler design team.

The role model for the Vision EQ Silver Arrow is the W 125 twelve-cylinder, record-breaking car which Mercedes-Benz built in 1937 on the basis of the Grand Prix racing car. With it, Rudolf Caracciola achieved 432.7 km/h on the A5 autobahn between Frankfurt and Darmstadt based on the average speed travelling there and back. This speed record on public roads stood until November 2017.

Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler

The Vision EQ Silver Arrow is conceived as an electric luxury vehicle.

This soundless Silver Arrow has an output of 550 kW (750 hp). The thin rechargeable battery in the underbody has a useable capacity of approx.80 kWh and enables a calculated range of over 400 km according to the WLTP. Side air vents help to cool the battery.

“Over 80 years ago, the historic Silver Arrows demonstrated that Mercedes-Benz was a pioneer when it came to speed thanks, among other things, to their streamlined shape,” said Gorden Wagener, Chief Design Officer at Daimler AG.

“The Vision EQ Silver Arrow draws on that legacy. Intended for acceleration and driving pleasure, it embodies Progressive Luxury and provides an insight into the future of our design. As a result, the show car drives the design idiom of our new EQ product and technology brand to the top.”

Offering exceptional traction and correspondingly fast acceleration, the Vision EQ Silver Arrow has slick 255/25 R 24 tyres at the front and 305/25 R 26 tyres at the rear. Attesting to the attention to detail, Pirelli has helped to realise a star pattern on the tread.

The show car’s body structure is made of carbon fibre. The multiple layers of paintwork in alubeam silver appear like liquid metal over the top. Functional attachment parts made of carbon fibre such as the front splitter epitomise the cool and rational aspect of this philosophy. The same applies to the front trim designed as a display, as well as the continuous lighting strip at the front. The side skirts also feature a lighting strip and the large, recessed EQ lettering in front of the rear wheels is illuminated blue.

Other highlights include the driver’s cockpit, which can be folded forwards, and the partially free-standing multi-spoke wheels. The non-rotating hub caps and the partial trim on the wheels are other stylish and innovative highlights. The 168 spokes per wheel are made of lightweight aluminium and are painted a rose gold colour as is typical for EQ.

Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler

Double screen and virtual racing

The driver of the Vision EQ Silver Arrow is encompassed by a large panoramic screen on which a 3D image of the surroundings is projected from behind. As a pointer to future possible charging technologies, the lane of the roadway on which inductive charging is possible is superimposed onto the screen.

With the help of artificial intelligence it is possible to engage in a virtual race against historic or present Silver Arrow racing cars. For this a virtual racetrack is superimposed onto the real roadway on the panoramic screen and the driver sees their opponent either ahead of them or behind them as a “ghost”. The Virtual Race Coach assistance function helps you become a better driver by giving instructions during the race.

There is also a touchscreen on the steering wheel. The driver can use it to select programs such as Comfort, Sport and Sport+, which offer different driving characteristics. Sound settings can also be configured here: Choices include the sound of a current Formula 1 Silver Arrow or a Mercedes-AMG V8 engine.

Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes-Benz Vision EQ Silver Arrow Show car world premiere
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018
Mercedes Benz Showcar Vision EQ Silver Arrow, 2018; photos: mercedes-benz.com; daimler

Modern luxury for a future world. Gorden Wagener on Design

Modern luxury in book form: “Sensual Purity – Gorden Wagener on Design.” “Gorden Wagener on Design” encapsulates modern luxury in book form. Through the eyes of Gorden Wagener, Chief design Officer Daimler AG, this new coffee table book takes an unprecedentedly in-depth look behind the scenes at the design Studios and provides a comprehensive insight … Read more

Vision Mercedes-Maybach 6 – the all electric glamorous coupé with technoid look

Pebble Beach in California, the famous annual gathering of magnificent classic cars, was the perfect place for Daimler AG to premiere the exclusive Vision Mercedes-Maybach 6. With its impressive dimensions, the Vision Mercedes-Maybach 6 (length/width/height: 5700/2100/1328 millimetres) is the first luxury coupé in the series of visionary design show cars from Mercedes-Benz. These include the … Read more

Mercedes design seen on golf courses – Mercedes-Benz Style Edition Garia Golf Car

This electric golf cart comes with a refrigerator, a space for glasses and bottles, and a touch pad.

Mercedes-Benz Style Edition Garia Golf Car-007

Since the 80s, Mercedes-Benz has been important partner of the international golfing community. Golf has been and remains Mercedes’ main international sporting activity. Now, the unmistakable Mercedes-Benz design language is transferred to a premium-class golf cart made in partnership with golf cart manufacturer Garia.

According to Gorden Wagener, Head of Design at Daimler AG, the new Mercedes-Benz Style Edition Garia is “reinventing the world of the golf cart.”

“With the Mercedes-Benz Style Edition Garia Golf Car we are offering a high-end golf cart which is absolutely unique and was specifically developed for sporting golfers and the sport they enjoy.” Our communication bears the lighthearted slogan “a real sports car,” explained Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.

As a showcar, the new Mercedes-Benz Style Edition Garia Golf Car immediately appears distinctly different from conventional golf carts. The driver and passenger have a view through a large, curved windscreen. The carbon-fibre roof is different in colour and form from the base vehicle. With its short front and rear overhangs, it somewhat resembles a sporty baseball cap. The effect is to make the vehicle look low
and more sporty.

Mercedes-Benz Style Edition Garia Golf Car-008 Mercedes-Benz Style Edition Garia Golf Car-005

The sporty impression is heightened by a small rear spoiler which acts as a golf bag holder while being fully integrated into the overall design as a significant feature. It is so constructed that it can accommodate two golf bags slanted rearwards. This slanted position allows golf clubs to be
conveniently taken out and replaced. A carbon-fibre diffuser rounds off the lower rear end as a lighthearted reference to the vehicle’s character as a “real sports car”.

There is also a refrigerator under the bench seat, and a stowage tray under the dashboard holds golf balls aligned in a row. Bottle holders on the instrument panel support and on the passenger side provide space for glasses and bottles.

An integrated onboard touchpad with a screen diagonal of 10.1 inches and a high resolution of 2560 x 1600 pixels shows graphically enhanced vehicle information in the smaller, upper area – for example the remaining range, vehicle speed, current power consumption or parking brake status. On the large screen area beneath this, the occupants can display the layout of the golf course and their current position,
or if desired activate an electronic score card.

Mercedes-Benz Style Edition Garia Golf Car Mercedes-Benz Style Edition Garia Golf Car-

A hands-free system with Bluetooth connection and hi-fi speakers integrated into the rear roof frame strut ensure that also on the fairway, the occupants are connected and able to listen to music from their smartphone. Those who wish to can take a look at a weather app, or order refreshments for delivery to the green.

The electric motor of the Mercedes-Benz Style Edition Garia Golf Car has an output of three kilowatts, but can also make up to eleven kilowatts available for short periods. This is enough to give the 440- kilogram vehicle with its permissible payload of up to 460 kilograms sporty acceleration, with a governed top speed of 30 km/h with a range of up to 80 kilometres. The charging time for the lithium-ion battery is six hours.

Mercedes-Benz Style Edition Garia Golf Car-006 Mercedes-Benz Style Edition Garia Golf Car-007 Mercedes-Benz Style Edition Garia Golf Car-004 Mercedes-Benz Style Edition Garia Golf Car-003 Mercedes-Benz Style Edition Garia Golf Car-002 Mercedes-Benz Style Edition Garia Golf Car-001