Saks Luxury Pulse Finds Consumers Have Appetite to Spend on Luxury. Saks, the premier digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers with key insights on brand’s luxury consumers. The luxury ecommerce platform offers the best of luxury, and leverages the Saks Luxury Pulse to better serve … Read more
Research shows consumers are following younger generation’s lead in move towards sustainable fashion
BMW Motorrad goes TikTok opening an “enormous potential” for the premium motorcycle brand. New digital communication channels open up new target groups. Authentic insights into the world of BMW Motorrad via TikTok. BMW group announced BMW Motorrad is now also digitally represented on the TikTok platform. TikTok is particularly popular among 16 -24 … Read more
Sustainability is More Important than Luxury Hotels and Airplane Comfort. If given an extra $100 to spend on vacation, Generation Z travelers say they would spend that money on an experience, versus a nicer hotel or more legroom on a flight. They believe WiFi should be free, “sustainability” is critical, and the “perfect … Read more
Demand for designer pool accessories – from doughnuts to unicorns – soars as shoppers splash out on social media props
It bags were once all about shouty branding. No longer. New research suggests that a no logo approach now rules