Formula 1 World Champion

Michael Schumacher – the new brand ambassador for Mercedes-Benz safety division

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Michael Schumacher, the most successful and best-known racing driver in the world, is joining Mercedes-Benz as a partner. Michael Schumacher will mainly be involved with topics relating to the future, in particular the further development of the Mercedes-Benz safety and comfort systems “Intelligent Drive”, and represent them as an ambassador. For many years now the … Read more

Double F1 World Champion Mika Hakkinen – the sports longest serving responsible drinking ambassador

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Keep Walking: Johnnie Walker extends its relationship with Mika Hakkinen as global responsible drinking ambassador for its F1 sponsorship programme Mika Hakkinen has signed an extension to his multi-year deal with Johnnie Walker, which makes him the sports longest serving responsible drinking ambassador. Since 2005, Johnnie Walker has used its sponsorship of the Vodafone McLaren Mercedes … Read more