Michael Schumacher, the most successful and best-known racing driver in the world, is joining Mercedes-Benz as a partner.
Michael Schumacher will mainly be involved with topics relating to the future, in particular the further development of the Mercedes-Benz safety and comfort systems “Intelligent Drive”, and represent them as an ambassador. For many years now the seven-times Formula 1 World Champion has been working on road safety; as a partner he will from now on be supporting Mercedes-Benz’s involvement in this field
“The future interests me much more than the present and past. During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car”, said Schumacher of the new partnership.
“Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership,” explained Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing.