The Prancing Horse to take center stage at the 65th annual Pebble Beach Concours d’Elegance

2015 Pebble Beach Concours d’Elegance’s Additional Features Range from Early Popes to Mercury Customs. The center stage of the 2015 Pebble Beach Concours d’Elegance will be offered to Ferraris, while additional features will range from duPont, Carrozzeria Touring, Early Popes to Mercury Customs, announced Concours Chairman Sandra Button. Some of the special Ferrari classes at … Read more

Six must dos for successful luxury goods marketing

From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand

Ferrari Sergio. The exclusive two-seater barchetta that looks to the future

A dream come true. The Ferrari Sergio by Pininfarina. Ferrari x Pininfarina Sergio concept car that wowed the crowds at the Geneva motor show in 2013, joins the brand that has so marked the history of Pininfarina: Ferrari. The new exclusive extreme barchetta marks the 60th anniversary of Ferrari partnership with design firm Pininfarina. Sergio’s … Read more

Rarer in every way: Ferrari FXX K to grace the world’s tracks from next year onwards

Ferrari FXX K scheduled to make its first real-world appearance at the Yas Marina Circuit in Abu Dhabi. Ferrari’s new track-only limited edition FXX K receives its world premiere next weekend at the Yas Marina Circuit in Abu Dhabi. In order to qualify for consideration, you’ll have to already have the standard LaFerrari in your … Read more

What happens when UV paint and a Ferrari CaliforniaT meet at 240 km/h?

Ferrari California T in the role of artist, subject and canvas all at once. Inspired by the Ferrari California T and by Maranello‘s dedication to design, experimental artist Fabian Oefner revealed the unseen – a visualization of speed through form. This unique artistic interpretation puts the Ferrari California T in the role of artist, subject … Read more

F60America: Ferrari producing strictly limited edition, built-to-order cars

A new Ferrari to commemorate 60 years in America. To celebrate Ferrari’s 60th year in North America, Maranello has returned to its 1950s and 60s tradition of producing strictly limited edition, built-to-order cars. The result is the F60America, of which just 10 will be produced. The new car combines the V12 engine and open-top driving … Read more