The Ultimate Yellow Celebration For Elton John’s Farewell Yellow Brick Road Tour

From iconic archive costumes to limited edition gold vinyl and exclusive product collabs – Selfridges London is introducing the ultimate (yellow) celebration for Elton John’s ‘Farewell Yellow Brick Road’ UK Tour – a homage to the legacy of an icon. Selfridges introduced Elton John at The Selfridges Corner Shop, transforming the creative retail space into … Read more

Moncler understood the concept of a successful collaboration very early on compared to most other luxury brands

  The Selfridges Corner Shop: Moncler House of Genius has a history of harnessing creativity and experimentation. The Corner Shop at Selfridges London is a global exclusive hub of future-facing ideas, innovative and earth-conscious product, and inspiring creative collaborations curated by Highsnobiety’s David Fischer. Since 2018, the Italian brand Moncler has built on its Alpine … Read more

Playhouse by Smartech – A first of its kind playground meets gaming shop

    A first of its kind playground meets gaming shop, curated by Smartech, launched in the iconic Corner Shop at Selfridges. This December, Selfridges launched its first ever gaming destination, Playhouse by Smartech. Smartech took up residency in the Corner Shop of the Oxford Street store for a total of four weeks. Playhouse is … Read more