The new status symbol: it’s not what you spend – it’s how hard you work
The rich used to show how much they could spend on things they didn’t need. Today, a public display of productivity is the new symbol of class power
Conspicuous consumption
I’m not with the brand: why bag designers are losing the logo
It bags were once all about shouty branding. No longer. New research suggests that a no logo approach now rules
Conscious Consumption, rather than Conspicuous Brands. Consumers distrust the term luxury, says report
This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, … Read more