Skip to content
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009
  • DRIVE
    • Automotive
    • Aviation
    • Yachts
  • LUST
    • Beauty
    • Fashion
    • Watches & Jewelry
  • SHELTER
    • Art
    • Business
    • Cigars & Spirits
    • Green
    • Gifts
    • Hi Tech
    • Gourmet
    • Interviews
    • Sport & Health
    • Design
    • Pets
  • ESCAPE
    • Gourmet
    • Holiday
    • Real Estate
  • THE CURATED CALENDAR
    • Q1: The Winter Circuit (Polo, Davos, Fashion Weeks)
    • Q2: The Spring Season (Cannes, Grand Prix, Art Basel)
    • Q3: The Summer Escape (Yachting, St. Tropez, Music)
    • Q4: The Winter Gala (Art, Holidays, Skiing)

Chinese festival of love

In China, Valentine’s Day is all about designer handbags, not true love

August 21, 2018August 21, 2018 by Editorial Team

The Qixi festival stems from a simple romantic tale, but luxury brands have made it their own

Categories Fashion, LUST Tags #fashion, Article, Asia Pacific, China, Chinese festival of love, Chinese millennials, Chinese Valentine's Day, Comment, designer handbags, fashion industry, Life and style, Lucy Siegle, Main section, Observer Comment, Opinion, Qixi, Qixi Festival, Retail industry, The Observer, Valentine's Day, Valentine’s Day bags, Valentine’s Day China, World news

LATEST

  • Checking In at Hotel Moynat: When the Sticker Becomes the Souvenir October 27, 2026
  • A Wrap Dress, a High Line and a Lifetime of Courage: Diane von Furstenberg Takes the Couture Council Award October 27, 2026
  • Open Doors, Smaller Doors: Reading LVMH’s Weekend of Craft October 27, 2026
  • Azimut: Italian Design on the Water October 26, 2026
  • For the One Who Has Everything: Inside 2026 Fantasy Gifts October 25, 2026
  • Re-Mapping Wine Tourism: Aya Estate Wine Gallery Among the Best 50 Vineyards October 24, 2026
  • Six Luxury Hotels, Two Slips: Reading the 50 Best Hotels Between the Lines October 24, 2026
  • A Charter Grows Up, With Homework Left Over October 24, 2026
  • Gold on Rubber, Take Three: Hublot Reissues Its Own Rebellion October 22, 2026
  • The Revolving Door Spins Again: Reading Kering’s Creative Exits October 22, 2026
© 2026 • Built with GeneratePress
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009

IDENTITY

  • Our philosophy
  • Advertising
  • Contact

PILLARS OF INDULGENCE

  • DRIVE
  • LUST
  • SHELTER
  • ESCAPE

THE CURATED CALENDAR

  • Q1: The Winter Circuit
  • Q2: The Spring Season
  • Q3: The Summer Escape
  • Q4: The Winter Gala

SOCIAL

  • Facebook
  • Instagram
  • X (Twitter)

Legal

  • Terms
  • Cookie
© 2026 2LUXURY2.COM — CURATING EXCELLENCE SINCE 2009