CEO of IWC Schaffhausen Archives

Iconic athlete Tom Brady announced as new IWC Schaffhausen ambassador. According to Christoph Grainger-Herr, CEO of IWC Schaffhausen, Tom Brady is the best quarterback of all time, but also an admired role model.

Modern-day icon and a connoisseur of haute horlogerie Tom Brady partners with IWC Schaffhausen; photo source iwc.com

With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. The iconic athlete and Swiss watch manufacturer IWC Schaffhausen announced a partnership. The world-class athlete’s watch collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar watch.

“On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style,” added Grainger-Herr.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Tom Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

“IWC Schaffhausen and Tom Brady look forward to bringing their partnership to life with many exciting new projects planned,” said IWC Schaffhausen in a statement.

Christoph Grainger-Herr, CEO of IWC Schaffhausen, concludes: “Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking. Working with him will enable us to tell the IWC story to a growing audience, especially in the United States.”

IWC Schaffhausen watches 2019 2l2 — photo source @ iwc

Brady is a champion who always strives for excellence. After being drafted by the New England Patriots as the 199th pick of the 2000 NFL draft, he has won six Super Bowl championships with the team, more than any other quarterback in NFL history.

Brady’s unprecedented football career includes a multitude of NFL records. He is the first player in NFL history to accumulate 80,000 total yards. Brady also holds the most game wins of any quarterback, is the all-time leader in passing yards and has the most career touchdown passes of any player in history.

Throughout his career, Brady has integrated a holistic approach to health and wellness through preparation, performance and recovery. In 2014, Brady co-founded TB12, a performance lifestyle brand, to share his approach and wellness movement with a global audience. Brady’s TB12 brand integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive health.

On World Oceans Day 2019, IWC Schaffhausen announced its support for a pioneering environmental project, spearheaded by its partner, Cousteau Divers. Cousteau Divers intends to study the effects of climate change by measuring the temperature beneath the ocean’s surface, combining data from precision sensors with measurements taken by thousands of recreational divers. The goal is to give scientists a better understanding of how the ocean’s temperature affects biodiversity and climate.

IWC Connect controls the connected environment directly from the wrist.

Intelligent horological tools are the new concern of the Swiss luxury watch manufacturers. IWC Schaffhausen‘s new device called IWC Connect gives wearers control over certain devices connected to the Internet of Things (IoT) and provide fully fledged activity tracking.

Engineered to be integrated into the straps of IWC sports watches, beginning with the Big Pilot’s Watches, the IWC Connect not only tracks the wearer’s activities, but also allows them to interact with connected devices in their environment (IoT).

The idea behind this new innovation is to enable owners of IWC timepieces to control their connected environment directly from the wrist while also maintaining the integrity of a handcrafted mechanical timepiece.

“Seeing that many of our customers and brand ambassadors are wearing connected devices alongside their IWC watches, we chose to work with a like-minded digital technology company to develop an elegant, aesthetically complementary solution that eliminates the need to have additional devices on the opposing wrist to your IWC,” explained Georges Kern, CEO of IWC Schaffhausen. “But, and this is essential, we do not touch our beautiful watches – an ‘IWC’ stays a mechanical handcrafted timepiece. We’ve engineered an intelligent design solution which perfectly integrates and underlines our product worlds.”

Further information and the launch date will be available in the coming months, announced the Swiss luxury watch manufacturer.