Total value of world’s top 50 most valuable luxury and premium brands down 3%, from US$227.1 billion in 2020 to US$219.5 billion in 2021 Porsche retains top spot, brand value US$34.3 billion. Apparel brands dominate ranking, with 30 brands featuring and accounting for 62% of total brand value, but brand values suffer due … Read more
Total value of world’s top 50 most valuable apparel brands has declined by 8% as sector negotiates fallout from COVID-19 pandemic. Nike Does it Again Claiming Title of World’s Most Valuable Apparel Brand for 7th Consecutive Year. Nike named world’s most valuable apparel brand for 7th consecutive year, brand value down 13% to … Read more
Value of Britain’s 150 biggest brands has fallen by £30 billion in last year, as economic effects of COVID-19 ravage key brands and sectors. The total value of the United Kingdom’s top 150 brands has declined by over £30 billion or 8% of the total over the first year of the COVID-19 pandemic, from … Read more
The 2020 Best Global Brands ranking also saw the ‘Covid effect’. These are the brands that have fared best in 2020 Best Global Brands ranking. These brands, says Interbrand, can help us lift our heads, make sense of chaos, and see beyond it. Amid a global pandemic with its significant impact on business … Read more
Despite the havoc that COVID-19 is undoubtedly going to wreak on the sector in the coming year, agile brands are likely to fare much better than their inflexible counterparts. With new consumer behaviour habits likely to be borne out of the pandemic, brands will look towards greater innovation in their e-commerce businesses … Read more
Ferrari in pole position again, says Brand Finance Global 500 2020 ranking. Mercedes-Benz is once again is the most valuable car brand in the world. For the second year in a row, Ferrari, the iconic Italian luxury sports car manufacturer, has retained its position as the world’s strongest brand with a Brand Strength Index (BSI) … Read more