BMW premieres in London: the world’s first BMW i Store and the updated BMW i3 Concept

To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, the BMW Group presented the BMW i3 Concept with a new interior colour and materials concept. Based on the original concept car which premiered at last year’s Frankfurt International Motor Show (IAA), the BMW i3 Concept is now influenced even … Read more

BMW “i” range – Speaking with Antoine Bourbonneux – BMW i Strategy Implementation Manager BMW France Group

Immediately after Geneva Motor Show, the “i” concepts from BMW were exposed at 1.618 Paris Sustainable Luxury, marking the dawn of a new era in personal mobility for the automotive industry. Antoine Bourbonneux, BMW i Strategy Implementation Manager BMW Group France gave us a broad overview of “i3” and “i8” concepts in an exclusive interview. The BMW “i” range … Read more