We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Brands such as Amazon, Spotify, and Netflix lead in this era by improving our lives in very personal ways. Interbrand announced Apple, Google, and Amazon are the three most valuable brands in … Read more
The Top 100 Global Brands: key lessons for success on YouTube. YouTube is currently the second largest search engine in the world. Within Google search, video content has been measured as 53X more likely to achieve organic, first-page ranking than traditional web pages. Therefore, optimizing your videos to perform well in search is absolutely … Read more
Interbrand Releases 13th Annual Best Global Brands Report Despite the current economic landscape, all of the luxury brands in the 13th annual Best Global Brands report released by Interbrand increased their brand value. As the meaning of luxury shifts, this year’s top luxury brands reflect a changing global consciousness – with success dependent not … Read more