Every drop of water is precious, and this new Water Saver makes every drop of water count

      CES 2021: L’Oréal Water Saver – A new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency. This is how to reduce water usage with a sustainable hair care system. L’Oréal Group unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water … Read more

New high-tech beauty device converts formulas into a super-fine magnetic mist

      38x more performance and 20x less waste: High-tech beauty technology brand announced the world’s first ever hardware launch. This new beauty range is based on a technology called Magnetic Misting. A beauty innovation from Neuchâtel, Switzerland is giving consumers a new way to get significantly better results in less time with less … Read more

The future of beauty is as exciting for customers as it is for inventors

    The beauty brands are not only offering innovative, effective and aesthetic products. They are using new digital experiences to provide a better beauty experience. The future of beauty will be defined by limitless creativity, limitless tech, limitless agility, and limitless personalization. Powered by AI, the 360° immersion wall will allow viewers to surround … Read more

How well do you know your hair? What if a hairbrush could tell you the quality of your hair?

 Meet the Kérastase Hair Coach Powered by @Withings, the world’s first-ever smart hairbrush + mobile app. Technology is transforming our daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin. Kérastase have reinvented what a person’s relationship with their hair can look like. The high-end company … Read more