New high-tech beauty device converts formulas into a super-fine magnetic mist




38x more performance and 20x less waste: High-tech beauty technology brand announced the world’s first ever hardware launch.


This new beauty range is based on a technology called Magnetic Misting.

A beauty innovation from Neuchâtel, Switzerland is giving consumers a new way to get significantly better results in less time with
less waste. High-tech beauty technology brand RÉDUIT, spearheaded by former FOREO CEO Paul Peros, launches the world’s
first-ever hardware of its kind – “one that will see a new product introduced and shipped every week from now until October
2020,” announced RÉDUIT.

From May 22nd, new beauty products will be consecutively released over 20 weeks, kicking off with the revolutionary Hairpod treatments and the “RÉDUIT One” applicator device, first unveiled at CES earlier this year.

The RÉDUIT One applicator device converts RÉDUIT’s specially targeted formulas into a super-fine magnetic mist for enhanced delivery. With particles 50 times smaller than traditional droplets, the device instantly infuses hair with concentrated goodness, delivering beauty and hair treatments 38 times more effectively than traditional topical solutions, while generating 20 times less waste.

“In the beauty industry, huge amounts of even the best products go to waste every single day through drying, crystallising, or simply being wiped off the skin or hair without ever doing what they are designed to do,” explained RÉDUIT founder and CEO Paul Peros. “At the same time, these ingredients actually hinder the performance of active ingredients and generally tend to worsen the consumer experience, making the product ‘heavy’ to wear. RÉDUIT’s technology ensures every drop of product matters, by making them 38 times more effective than traditionally applied beauty and hygiene treatments,” added Peros.


RÉDUIT has eliminated the need for many unnecessary ingredients in their formulations. The result? Improved efficacy,
immediate infusion and a weightless finish; only concentrated goodness exactly where it’s needed. Less packaging, less waste,
amplified performance.

While only 5 ml each, single RÉDUIT Hairpods™ deliver the same number of applications as 100-200 ml of traditional products.
They’re also fully recyclable through RÉDUIT’s unique Return & Refurbishment program, ensuring that both the formula and
delivery systems have the lowest possible environmental impact.


The first Hairpods to be released are the Precision Conditioner and the Vapor Strength.

The Precision Conditioner Hairpods provide immediate softness and shine with a weightless finish, for smooth and easy-to-style hair. The pod delivers the purest active ingredients right where they’re needed, protecting hair from everyday heat styling for an air-light, frizz-free finish that lasts.

The Vapor Strength Hairpods are designed to restore your hair’s resilience. Infusing hair at the source with essential nutrients and hydration, the leave-in pod treatment works to transform and revitalize for your strongest hair yet.

The prices for the new products are USD 199.00 (AUD 399.00) for the RÉDUIT One applicator device, USD 24.90 (AUD 49.90)  for the Precision Conditioner and USD 34.90 (AUD 69.90) for the Vapored Strength Hairpods.