Modern luxury in book form: “Sensual Purity – Gorden Wagener on Design.” “Gorden Wagener on Design” encapsulates modern luxury in book form. Through the eyes of Gorden Wagener, Chief design Officer Daimler AG, this new coffee table book takes an unprecedentedly in-depth look behind the scenes at the design Studios and provides a comprehensive insight … Read more
The new Ducati Museum opens with new bikes that have written Ducati history. A journey through the company’s legendary history. Fully renovated in celebration of the company’s 90th anniversary, the Ducati Museum in Borgo Panigale reopens in style with an inaugural ceremony in the presence of Italian Premier Matteo Renzi. The permanent exhibition in Borgo … Read more
For 2012, the largest trend in new vehicle technology is the availability of innovative and advanced technologies. The list includes a variety of features all intended to improve safety, increase performance and reduce environmental impact. “Technologies like anti-lock braking and stability control were once seen as pioneering innovations and are now required or standard features,” … Read more
Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more