Sotheby’s launches in-house champagne brand

At the Sotheby’s events around the world the auction house will serve its own champagne as Sotheby’s launced the first champagne brand from an auction house. Priced at $29.99 (a bottle) $69.95 ( a magnum), the Sotheby’s champagne is produced by French champagne house R & L Legras.

The new “Own Label” Non-Vintage Champagne is made from 100% Grand Cru Chardonnay (no Pinot Noir nor Pinot Meunier), coming from 21 hectares of Grand Cru vineyards in Chouilly.

“This is light, fresh, elegant, but serious. It is very versatile and suitable for any occasion – the sort of Champagne that you can drink all night! The quality is first rate and it offers excellent value for money – each time we taste it, which has been very frequently, we are surprised how terrific it is,” Sotheby’s descrobes its new product.

“Sotheby’s Champagne” will now be served at most Sotheby’s events in our three most important selling locations: New York,
London and Hong Kong,” announced the auction house.