110 years for Santos de Cartier

The Santos de Cartier marks 110th anniversary. How does a pilot tell the time without taking his hands off the controls? With the Santos wristwatch, created in 1904!   The meeting between Alberto Santos-Dumont, an airborne adventurer with a boundless imagination and Louis Cartier, a designer who brought time into the public eye brought to … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part IV.

La crème de la crème in watches and gems @ 2014 Baselworld show: March 27 – April 3, 2014.     Everything that exists under the sun in terms of timepieces, mechanisms, gems and jewelry can be found at Baselworld, the world’s most important event for the watch and jewellery industry. From 27th of March, the … Read more

La Maison – a traveling version of the famous TAG Heuer 360 Museum in Switzerland

La Maison TAG Heuer. The mobile museum.   TAG Heuer brings its rarest treasures to the world.     Travelling exhibitions are proven to be a very good way to make buzz and open the doors of the famous luxury houses. The latest touring museum was launched by TAG Heuer Swiss luxury watch manufacture. In … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part III

On 27th of March, the world’s most important event for the watch and jewellery industry will offer in Basel, Switzerland, an unique insight into the world of watches and jewellery. “Who’s Who” in this versatile industry? Come at Basel forthe opportunity to discover the new watch and jewellery collections launched by the most eminent players … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part II.

  On 27th of March, the world’s most important event in the watch and jewellery industry will open its doors for Baselworld 2014 in Basel, Switzerland. What to expect from Baselworld 2014? Superlative mechanics, intricate complications, sophisticated lines, and fusion of materials. Before visiting this year’s Baselworld, let’s take a look at some novelties of … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part I.

Watch novelties of the biggest watch and jewelry trade fair in the world. Preparations are in full swing for the latest edition of the world’s leading watch and jewellery event in 2014. From 27 March to 3 April 2014, more than 150,000 visitors and around 3,500 media representatives from all over the world are expected … Read more