Swiss watch brand IWC Schaffhausen launches Beijing flagship Swiss watch brand IWC Schaffhausen launched its Flagship Boutique in Beijing, China. The unveiling ceremony in the Parkview Green Mall was followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing. “Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage … Read more
The Israeli model and occasional actress Bar Refaeli is the face of Piaget’s exclusive new high jewelry watch line. The new Piaget watch collection includes the extra-flat ‘Dancer skeleton‘, a ‘Limelight‘ design, ‘Emperador Coussin‘, ‘Emperador Coussin Tourbillon‘ and the ‘Altiplano‘ watches and the ‘Quantième Perpétuele’ model featuring an extra-thin Manufacture movement and dual time zone. … Read more
Audemars Piguet 34th Street Heliport “Domination Program” Luxury Swiss watchmaker Audemars Piguet has conquered 34th Street Heliport in Manhattan with the “Domination Program“. The Extra-Thin Royal Oak Tourbillon and the Royal Oak Chronograph in rose gold are visible for all the Manhattan’s sky visitors. Audemars Piguet’s advertising at the Heliport include: tarmac signage on … Read more
Cartier unveils ID Two high efficiency watch Since the dawn of time, progress draws its essence in a better use of available resources. Efficiency optimization is the foundation of major industrial and technological progress. Cartier is pushing back the boundaries of watchmaking with a new ID Two concept watch, the first high-efficiency vacuum watch, offering … Read more
Luxury Swiss Watchmaker Unveiled Limited Edition Boutique Exclusive “Freak Diavolo” Swiss watch manufacturer Ulysse Nardin (founded in 1846) unveiled the exclusive limited edition Freak Diavolo timepiece, specifically made for the South Florida watch enthusiast inscribed with the name of the city, “Miami” or “Boca Raton.” The Boutique Freak Diavolo is part of the iconic and … Read more
The counterfeiters have now mastered ultra-complex watch movements Counterfeiting costs the watchmaking industry billions each year, as China has perfected the art of forgery and fake Swiss Watches reach new levels of sophistication. Flaws and inconsistencies with the original product can be seen only with magnifier. “That was one of the first times I’ve held … Read more