Living the first Legend in China

Discerning travelers can now Live the first Legend in China: Sofitel Legend People’s Grand Hotel Xian. Sofitel Luxury Hotels announced that discerning travelers can now Live the first Legend in China and the fifth in the world when they stay at Sofitel Legend People’s Grand Hotel Xian. Opened in 1953, as the State Guesthouse, the hotel … Read more

The luxurious experience of wearing a Brioni Su Misura suit translated into a fragrance

Brioni captures luxurious sensuality in a scent. Brioni Announces Launch Of Brioni eau de toilette . Italian menswear luxury couture house is the latest brand to test the fragrance trend. Its new perfume simply called Brioni aims to capture the brand’s “luxurious sensuality and masculine elegance”. Just as when wearing a Brioni suit, the fragrance becomes … Read more

Most expensive sports stadiums in America

Sports stadiums today differ drastically from how they were in decades past. Previously, they had a mainly functional purpose and were built as a space where teams played one another watched by spectators. The builders would have a general idea of how many people would be attending games throughout the season and designed the stadium … Read more

Zahraa, a luxury Tecnomar Nadara 30

Luxury Tecnomar Nadara 30 Zahraa. The external lines of the new Zahraa by Tecnomar are captivating and innovative, rivaling with the most stylish cruisers of the world. Italian superyacht builder Admiral Tecnomar has delivered in December 2013 the stylish Tecnomar NADARA 30-metre, officially named “Zahraa”. “This yacht has remarkable quality of details and finishes for … Read more

Temples for mind and body. Luxury bathrooms at their best.

From strictly functional marginal status to temples for mind and body, the bathrooms gained an absolutely central part of the home. Just a few decades ago, the bathroom was a Spartan space. It seems that we are now light years away from that cold look. The smart luxury bathrooms of today offer the chance to … Read more

Archery, rowing, grass hockey and Basque pelota: Reinvented Sports by Loewe

LoeweSport Masculine Fragrances Collection. A Gentleman’s sport for the 21st century. A big percent of the future is made by reinventing the past. Spanish luxury house Loewe has taken a nostalgic look into the future with the unveiling of the new sports eaux de toilette Collection, reimagined by Loewe in-house nose Emilio Vameros. Archery, rowing, … Read more