Puma signs Romeo Beckham as latest Puma Future Z athlete. PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year. Romeo represents both football … Read more
Kering acquires family-owned Danish luxury eyewear company. Kering Eyewear acquires the Danish luxury eyewear brand Lindberg, a family-owned Danish eyewear company, renowned and awarded for its exceptional titanium optical frames, design, innovative and patented technology and impeccable craftsmanship. According to Kering luxury group, the high-end brand has a unique positioning and solid growth … Read more
From sneakers originally designed for specific athletic activities such as the Converse Chuck Taylor All Star, the Puma Disc, and Air Zoom Alpha Fly Next, to their cultural resonance across the globe, discover how the shoe became the undisputed cultural symbol of our times. Over the years, many iconic trainers have been adopted … Read more
From rosé prosecco to rhubarb bellini, a selection of delicious bubbles to lift the spirits
The ULTRA SL FG’s upper is constructed of a super-light woven mesh, coated in a thin layer of TPU skin to give added durability and touch on the ball. Sports company Puma has teamed up with electric hypercar maker Rimac Automobili to develop the PUMA ULTRA SL FG, the world’s fastest football boot. … Read more
C&A, Adidas/Reebok, Esprit and M&S round out top five as average scores increase year on year, but Max Mara, Pepe Jeans and Tom Ford fall flat