In an age where Banksy’s work sells at major auction houses, street art is as big if not bigger than any modern art movement For years, street art & graffiti pumped power and succulent creative juices into an atrophied concrete world. For almost four decades, artists splash the urban landscape with color, beautifying grey spaces, … Read more
Jewelry remains one of the top three preferences among all consumers when it comes to giving or receiving gifts, ranking third in the US and first in China and India. Millennials represent a significant opportunity for the diamond industry. A new generation of consumers—the millennials—represents a compelling opportunity for the diamond industry, says the sixth … Read more
Inspired by the backstage ambiance at a Dior fashion show, this new beauty space melds modernity and audacity. French luxury maison Dior is targeting a younger clientele of millennials with the first exclusive makeup store opened by the fashion house. The concept boutique designed in Paris is located in New York in the landmark Westfield … Read more
Exclusively endorsed by the Singapore Jewellers Association and the Diamond Exchange of Singapore, Singapore Jewellery & Gem Fair is the most important fine jewellery event in Singapore and the region. A breathtaking array of stunning jewellery awaits visitors this weekend at the Singapore Jewellery & Gem Fair 2016. A range of exquisitely handcrafted jewellery, first-time … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more