Hong Kong Derby, the thoroughbred horse race held annually since 1873, has a new title sponsor. BMW has replaced rival Mercedes-Benz in a new five-year agreement, financial details of which were not released. The race’s title sponsor cost Mercedes-Benz US$2 million, according to sportspro. The 2013 Hong Kong Derby, which is scheduled to take place … Read more
Motor Trend Names Tesla Model S as 2013 Car of the Year Motor Trend Magazine, one of the leading brands in automotive publishing, has selected the 2013 Tesla Model S as its 2013 Car of the Year, marking the first time a vehicle not powered by an internal combustion engine has been selected in the … Read more
goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
The auto industry in North America is experiencing its best annual sales rate since 2008, and this positive growth can clearly be seen in the number of debuts at 2012 Los Angeles Auto Show. Nearly 50 vehicles will debut at LA Auto Show (November 28-29, 2012, when it opens for Press Days and November 30 … Read more
Mercedes-Benz 300 SL and 300 S Cabriolet voted “Classics of the year”, while SLS AMG Roadster is a “Classic of the future” The widely respected competition “Golden Classic Steering Wheel” was run this year for the third time by the specialist magazine “Auto Bild Klassik”. A total of 24,906 readers of the “Auto Bild Klassik” magazine … Read more
McLaren P1 concept revealed ahead of Paris Auto Show debut At the Paris Motor Show, Mondial de l’Automobile 2012 (from September 29 to October 14), McLaren presents its P1 design study concept. Next year a production version, which the company aims to put on sale within 12 months, will be revealed. The McLaren P1 concept … Read more