This apparel brand was named world’s most valuable for 7th consecutive year, despite a 13% brand value drop

    Total value of world’s top 50 most valuable apparel brands has declined by 8% as sector negotiates fallout from COVID-19 pandemic. Nike Does it Again Claiming Title of World’s Most Valuable Apparel Brand for 7th Consecutive Year. Nike named world’s most valuable apparel brand for 7th consecutive year, brand value down 13% to … Read more

Kimera Evo 37 is a modern reincarnation of the historic Lancia 037

Kimera Automobili is a winning idea of the past projected into the future. Kimera Evo 37 was created to emulate the original Lancia 037 rally car look. It is a beautiful story, an all Italian story. It is a dream, a Kimera… that becomes reality. What’s it all about? A little more patience before it … Read more

Britain’s top brands saw significant brand value declines due to COVID-19

  Value of Britain’s 150 biggest brands has fallen by £30 billion in last year, as economic effects of COVID-19 ravage key brands and sectors. The total value of the United Kingdom’s top 150 brands has declined by over £30 billion or 8% of the total over the first year of the COVID-19 pandemic, from … Read more

Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm

  Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more

Louis Vuitton transformed Saint-Germain-des-Prés store into a bookstore with writing room

  Louis Vuitton enlivens Paris cultural scene with new luxury bookstore in Saint-Germain-des-Prés. Louis Vuitton transformed its Saint-Germain-des-Prés store into a bookstore this month. In addition to the entire catalogue published by Editions Louis Vuitton – spanning lifestyle, fashion, photography, fine arts, architecture and design – the store features a selection of books curated with … Read more

Two global premieres for Mercedes-Benz in the world’s leading market for electric cars

    As part of its Ambition 2039 initiative, Mercedes-Benz is working on offering a carbon-neutral new car fleet within 20 years from now. By as early as 2030, the company wants more than half the cars it sells to feature electric drive systems – this includes fully electric vehicles and plug-in hybrids. At Auto … Read more