L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more
Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more
Best perfumes of the season 2011 – 18 new fragrances A tonique autumn scent is in the air. The smell of winter will be seductive, full of flowers and oriental spices. Here is a list of 18 new best fragrances of the season: 1. Belle D’Opium Yves Saint Laurent An updated version of YSL’s … Read more
Luxury e-commerce: Blogs and social media are setting trends more than fashion critics Fashion bloggers will help propel online sales The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly. Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to connect with a new … Read more
BMW Italy teams up with Trussardi for special edition 5 Series Gran Turismo Typically when a fashion house and an automaker team up on a collaborative effort, the result comes in the form of a premium hatchback. The Fiat 500 by Gucci unveiled in Geneva serves as one example, the Diesel edition that preceded it, … Read more
Every season, the big brands fight to grab the most suitable faces and ambassadors for their future ad campaigns. Supermodels, actresses, singers, celebrities or adorable new-comer are smiling softly from the ad images. Their angelic faces will follow us discreetly for over several month of 2011. We’re going to look for the “G” from the … Read more