Search results for: “fragrance”
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Karl Lagerfeld’s new fragrance line scheduled for 2014
Karl Lagerfeld, one of the world’s most influential and iconic designers, announced a new fragrance to be launched in 2014. The internationally renowned haute couture fashion house will launch the new perfume line under Interparfums, the creator of prestige perfumes and cosmetics. The two companies signed a worldwide and exclusive license agreement to create, produce and…
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Rouge, Dita Von Teese second signature fragrance
Dita Von Teese launches second signature fragrance American burlesque dancer, model, costume designer, and actress Dita Von Teese, frequently dubbed “the Queen of Burlesque“, presented the second foray into the world of perfume keeping Von Teese’s fascination with 1940s cinema and classic retro style. Dita Von Teese Rouge fragrance is a combination of orange bergamot,…
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‘The Mentalist’ actor Simon Baker to represent the upcoming Givenchy fragrance
‘The Mentalist’ star Simon Baker teamed up with Givenchy The upcoming Givenchy fragrance will have the 43-year-old Australian actor Simon Baker as the new face of the campaign. “He has an aristocratic elegance and charisma,” commented Thierry Maman, Givencgy president, “values associated with the brand since Hubert de Givenchy.” Since 2008, Simon Baker has starred in…
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Chloé by Chloé Fragrance Campaign
Chloe fragrance campaign fall winter 2012 Fabien Baron‘s black and white portrait of Finnish model Suvi Kopoenen is the center of the new Chloe’s fragrance campaign. Suvi is also the face of the Chloe’s Fall 2012 advertising. Her latest appearances include: Azzedine Alaia F/W 12 Lookbook, Alexander McQueen F/W 12 Campaign, New Noir British Vogue,…
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Burberry fragrance and beauty business to be turned over to Burberry
Interparfums and Burberry announce transition agreement Burberry fragrance and beauty business will be operated by the Burberry luxury house. Interparfums, the curent fragrance and beauty partner, will continue operating the business for Burberry until March 31, 2013, at which time the business will be turned over to Burberry. Inter Parfums announced that with regard to…
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Inaugural Digital IQ Index: Fragrance report. The digital footprint of most fragrance brands is weak and uninspired
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always,…