Dita Von Teese launches second signature fragrance American burlesque dancer, model, costume designer, and actress Dita Von Teese, frequently dubbed “the Queen of Burlesque“, presented the second foray into the world of perfume keeping Von Teese’s fascination with 1940s cinema and classic retro style. Dita Von Teese Rouge fragrance is a combination of orange bergamot, … Read more
‘The Mentalist’ star Simon Baker teamed up with Givenchy The upcoming Givenchy fragrance will have the 43-year-old Australian actor Simon Baker as the new face of the campaign. “He has an aristocratic elegance and charisma,” commented Thierry Maman, Givencgy president, “values associated with the brand since Hubert de Givenchy.” Since 2008, Simon Baker has starred in … Read more
Chloe fragrance campaign fall winter 2012 Fabien Baron‘s black and white portrait of Finnish model Suvi Kopoenen is the center of the new Chloe’s fragrance campaign. Suvi is also the face of the Chloe’s Fall 2012 advertising. Her latest appearances include: Azzedine Alaia F/W 12 Lookbook, Alexander McQueen F/W 12 Campaign, New Noir British Vogue, … Read more
Interparfums and Burberry announce transition agreement Burberry fragrance and beauty business will be operated by the Burberry luxury house. Interparfums, the curent fragrance and beauty partner, will continue operating the business for Burberry until March 31, 2013, at which time the business will be turned over to Burberry. Inter Parfums announced that with regard to … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more
Dior moved from Château de Versailles to the summer residence in Saint-Tropez for 2012 version of Dior ADDICT Fragrance video inspired by Roger Vadim work. “Dior created woman” with the help of Daphne Groeneveld, “Best Dutch Model” known for appearing on the 2010 December/January cover of Vogue Paris alongside Tom Ford. The young woman played … Read more