Fashion videos of the week: Enter wonDiorland. Dior Addict Fragrance – Director’s cut

Welcome to wonDiorland. ‘Up in the sky. Time that never ends goes on forever. So beautiful.’ Dior sends a new invitation on a sensorial journey. Enter wonDiorland with new Dior Addict fragrance fashion film. Starring Russian model Sasha Luss and shot by Harmony Korine, the new perfume is promoted as “a journey into fantasy world, … Read more

L’Atelier de Givenchy: a wardrobe of seven new fine fragrances

  Seven new fragrances entitled L’Atelier de Givenchy form a new Givenchy perfume line which draws inspiration from the couture heritage of the House and iconic muse Audrey Hepburn. The perfume lineup evokes the feel of the House’s sumptuous fabrics and showcases distinctive character that appeals to both men and women. The names of the … Read more

Prada to develop fragrances under the Miu Miu name

Coty to build a worldwide fragrance business for Miu Miu   Miu Miu‘s first entree into the world of prestige fragrances was announced by Coty and Prada Group. The two companies signed an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name. Created in 1993, Miu Miu – … Read more

Tom Ford targeting the Middle East with a new fragrance

American fashion designer and film director Tom Ford (born August 27, 1961) released exclusive scent for the Middle East. Like all Tom Ford Signature fragrances, the new Oriental floral fragrance called Sahara Noir is inspired by perfumery’s glamorous past when the world’s most expensive and precious ingredients were used to create sophisticated perfumes. “Middle Eastern culture … Read more

From the Gardens of Shalimar: Guerlain Shalimar 2013 ‘sequel’ fragrance

Guerlain Shalimar Parfum Initial L’Eau Si Sensuelle For 88 years the famed Gardens of Shalimar of India’s Taj Mahal inspire one of the most sophisticated sensual olfactory poem. Guerlain Shalimar morphs with each edition appealing to a new clientele. The innocent and voluptuous Eau Si Sensuelle adorned with powdery pink feather is a flanker of … Read more

Karl Lagerfeld’s new fragrance line scheduled for 2014

Karl Lagerfeld, one of the world’s most influential and iconic designers, announced a new fragrance to be launched in 2014. The internationally renowned haute couture fashion house will launch the new perfume line under Interparfums, the creator of prestige perfumes and cosmetics. The two companies signed a worldwide and exclusive license agreement to create, produce and … Read more