Berluti and Cycles Victoire: The ultimate ride for the modern urban gentleman

 Berluti and Cycles Victoire: The perfect ride for the most demanding of clients. Luxury French house of Berluti, a very exclusive ultra-luxury brand dedicated solely for men, partnered with French bicycle-maker Cycles Victoire to present the ultimate ride for the urban gentleman. The happy encounter between Berluti and sports was inspired by the esthetics of the … Read more

Loro Piana joins LVMH Group’s Louis Vutton, Berluti, and Guerlain

The Loro Piana family and LVMH, the luxury giant which has in its stable luxury house like Louis Vuitton, Kenzo, Givenchy, Donna Karan, Marc Jacobs and Berluti, confirmed that the acquisition of 80% Loro Piana by the LVMH Group has received all final authorisations from the competent regulatory bodies, including the relevant competition authorities. Antoine Arnault … Read more

Maison Berluti Paris

Berluti opened Paris flagship.     LVMH-owned legacy shoemaker Berluti celebrated the opening of the new two stories store located 14, Rue de Sèvres, Paris.  Antoine Arnault,  Director of communications for Louis Vuitton and Berluti’s CEO, and Creative Director Alessandro Sartori welcomed guests at the opening party of the new Berluti Maison. They were joined by shoemaker … Read more

How to enhance a shoe’s beauty: patina lesson by Olga Berluti

  The “Shoe Polishing Lesson” by Olga Berluti / La leçon de cirage par Olga Berluti. Advice on how to enhance a shoe’s beauty is always newsworthy. One does not polish a pair of luxury shoes like Berluti in just any way. In 1999, Olga Berluti developed a specific care ritual for Venezia leather and … Read more

Berluti reopened the London flagship store

Step-by-step Berluti Maison expands globally. After the enrollment of Jeremy Irons and Pierre Casiraghi as Ambassadors, the manufacturer and retailer of luxury men’s shoes and fashion has landed again in London. The luxury label has unveiled a new three floors London home for its ready-to-wear, menswear, accessories and shoe collections. Designed by French-born designer Gwenaël … Read more

Jeremy Irons and Pierre Casiraghi in Berluti’s first ad campaign

Berluti unveils first ad campaign. Headed since 2012 by LVMH’s CEO Bernard Arnault‘s son, Antoine Arnault, the luxury house of Berluti (founded in 1895 by Italian Alessandro Berluti) conquers new peaks with its first ad campaign. The first Berluti global advertising campaign features British actor Jeremy Irons and Pierre Casiraghi, “men from two different generations … Read more