The 9th edition of VivaTech, Europe’s largest startup and technology gathering held in Paris in June 2025, served as a potent crucible for innovation, offering both glimpses into the future and tangible solutions for the present. For the luxury industry, the event underscored a profound shift: technology is no longer an auxiliary tool but an … Read more
In the ever-evolving landscape of luxury tequila, two brands have recently made waves in wildly different — yet equally compelling — ways. One chose the spotlight of the Premier League and cultural storytelling; the other quietly racked up more gold than a Roman emperor at a jewelry expo. Let’s start with the bold newcomer playing … Read more
The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more
What happens when one of America’s most audacious collectors decides to part with his wine? At Christie’s this June, we find out—and it promises to be nothing short of a Bacchic blockbuster. From June 12–14, Christie’s Wine New York presents The Cellar of William I. Koch: The Great American Collector, a once-in-a-generation auction that reads … Read more
There’s a new seat at the table—and it’s made out of actual seatbelts. Yes, Mercedes-AMG, the luxury performance arm of the German auto giant, has teamed up with notorious U.S. artist collective MSCHF to launch a jaw-droppingly unconventional collection of art-furniture hybrids and limited-edition merch. It’s a partnership so unexpected, so delightfully absurd, that it … Read more
If your luggage doesn’t stop traffic at the airport, is it even worth wheeling through First Class? TUMI seems to think not—or at least that’s the message coming through loud and clear with the brand’s ultra-limited, shimmer-drenched 50th Anniversary Gold Collection. And yes, darling, it’s as extra as it sounds. In celebration of five decades … Read more