Search Results for: affluent

Safe storage of wealth? US$100 million established as the billionaire benchmark for ultra-prime property, says study

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‘Trophy’ has become the new buzz-word in luxury real estate. More properties than ever before were sold and listed for sale at US$100 million or higher in 2014, says the new study by Christie’s International Real Estate — the world’s leading luxury residential network and the real estate arm of Christie’s art house. As the … Read more

The truth is never as obvious as what it might appear to be: a revelation for luxury brand through the lens of Gabrielle Chanel

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This study is not a biography of Gabrielle Chanel, whose life story everyone has probably read about in different places. Rather, it is an account of how an intuitive brand manager brilliantly wielded the resources at her disposal in line with the social, cultural, ideological,and philosophical norms at that particular time, whether intentionally or not, … Read more

All aboard San Francisco’s hipster bus for leather seats, Wi-Fi and iced coffee

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New private bus service Leap boasts spacious seating, a general air of calm cleanliness and a steward serving coffee, cold-pressed juices and granola bars. With tickets costing almost three times as much as the regular bus, is it a welcome new addition to the marketplace or a step towards two-tier transit?

Conscious Consumption, rather than Conspicuous Brands. Consumers distrust the term luxury, says report

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This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, … Read more

The top 6 most luxurious residential areas in London and Monaco

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It’s little wonder that the world’s most affluent property buyers are attracted to London and Monaco. The cities’ property markets are like two peas in a pod, with very similar attractions, prices and buyer profiles. Each city has its own ultra-prime areas, plush enclaves with a feel very different to the rest of Monaco or … Read more