This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, … Read more
It’s little wonder that the world’s most affluent property buyers are attracted to London and Monaco. The cities’ property markets are like two peas in a pod, with very similar attractions, prices and buyer profiles. Each city has its own ultra-prime areas, plush enclaves with a feel very different to the rest of Monaco or … Read more
Listening closely to Chinese customers’ needs, high-end car manufacturer Infiniti Motor Company revealed its first China-only car based on the existing Q50 executive sedan. Developed exclusively for the Chinese market and the first Infiniti to be built in China, the car offers more rear passenger space valued by the affluent Chinese drivers. With a 48mm/1.9in … Read more
Luxury home gym solution. TechnoHome, the creator of personalized in-home gym design packages, wants to fill a niche in the home market, and partnered with Technogym to offer the top 5% of affluent consumers a unique home gym solution. The innovatively designed equipment featured in the Personal Collection was designed by Antonio Citterio, a renowned … Read more
The Best of Airstream + Mercedes-Benz. Airstream, maker of the iconic silver-bullet travel trailers, has unveiled its all-new luxury passenger van – the Airstream Autobahn – a vehicle that aims to deliver a new standard in VIP travel. The new luxury van made in partnership with Mercedes-Benz is targeting companies that cater to affluent travelers. … Read more
Affluent consumers are more likely to purchase a lifestyle property now than they were five years ago. “If the top wishes of wealthy Americans could be expressed in a single dream home, it would be a “lifestyle property” on the waterfront with a multicar collector’s garage, which they designed themselves,” says the just-released Sotheby’s International … Read more