A new blockchain-powered passport will cut down on environmental waste and ensure authenticity

  From October 13, 2020, all new Breitling watches will be delivered with a blockchain-based digital passport, secured by Arianee technology, to ensure their authenticity and seamless accessibility. Breitling is the first luxury watch brand to extend digital blockchain technology to all of its watches. The digital passport is automatically connected to Breitling’s digital warranty … Read more

AlpinerX Comtesse Glacier: The only detail that gives away how smart it really is?

      With the AlpinerX Comtesse Glacier, the watchmaking brand founded in 1883 has applied the latest smart technology to a timeless classic in the form of a feminine and sporty chic watch. Limited to 500 timepieces, this new Alpina watch is exclusively available online. The name of the smart timepiece was chosen by … Read more

From iconic and rare to vintage styles: Top watches seen as ultimate investment pieces

  As the watch industry is trying to find its future in ultra-niche and luxury products, a small group of watchmaking brands have the unique power to constantly capture the luxury consumer spend. Fine watches became another investable commodity. But does that make them a good investment? In a world of unpredictable and accelerating change, … Read more

eBay launches post-sale authentication service for all high-end watches

  eBay, one of the largest luxury watch marketplaces in the world, is launching “Authenticity Guarantee,” a new post-sale authentication service for all watches sold for $2,000 or more in the U.S. The new eBay service provides an extra layer of trust and confidence for shoppers browsing the nearly eighty thousand new, pre-owned and vintage … Read more

Geneva Watch Days – the watchmaking sector’s only trade event in Switzerland in 2020

  17 emblematic luxury watch brands unveiled new models during Geneva Watch Days 2020. Geneva Watch Days 2020, the year’s most innovative multi-brand watchmaking event. The recent Geneva Watch Days marked the advent of an exciting new event featuring an innovative concept and format. The show brought together 17 very distinctive names in the world … Read more

Alpina Seastrong Diver Gyre Automatic debuts a watch made from fishing nets

  A limited and committed edition.  For the first time in the history of the Alpina Maison, the Seastrong Diver Gyre Automatic range features a case comprised of 70% plastic debris derived from fishing nets collected in the Indian Ocean. To ensure its durability, it has been strengthened with 30% fibreglass. Founded in 1883 by … Read more