Despite global business uncertainty and political unrest, Rolls-Royce Motor Cars revealed record sales results for 2012 with 3,575 cars were sold globally during the year.The reported sales represents the third consecutive record and the best sales result in the company’s 108-year history.
Against this backdrop, Rolls‑Royce has successfully retained its position at the very pinnacle of the ultra luxury market, maintaining segment leadership for motor cars selling above Euros 200,000. No other luxury brand sells as many cars in this segment as Rolls-Royce.
Strong sales growth was reported in many regions, with notable results seen in the Middle East (up 26%), Mainland Europe (up 21%), and Asia Pacific (up 18%), The United States and China remained the most significant individual markets for Rolls-Royce Motor Cars. A number of markets reported record sales, including Saudi Arabia (up 63%) and Germany (up 15%).
As part of the company’s focus on long-term sustainable growth, there was significant dealer development during the year. Thirty new or refurbished dealerships opened across the world, taking the total to over 100 for the first time in the company’s history. Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide.
“My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result,” said Torsten Muller-Otvos , Chief Executive Officer, Rolls-Royce Motor Cars. “We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success.”
The company’s portfolio includes the pinnacle Phantom family products – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupe and Phantom Coupe – and the Ghost family – Ghost and Ghost Extended Wheelbase. Demand for all variants was strong. Phantom Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim and production has been increased at the company’s Goodwood manufacturing plant to meet customer demand.
2012 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model (95%), and three out of every four Ghosts (73%), left the Home of Rolls-Royce with some element of Bespoke personalisation. Sales were also enhanced by several exceptional bespoke collections in 2011, including Phantom Coupe Aviator, Art Deco, and Ghost One Thousand and One Nights.
The company celebrates its 10th anniversary at Goodwood in 2013.