Swiss luxury watch brand Rolex, one of the leading brand of the Swiss watch industry, has a long-standing relationship with tennis, sponsoring the sport’s leading tournaments, having Roger Federer among its family of Testimonees. Rolex is now designated as an official gold partner of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London.
“We are delighted to announce our new partnership with Rolex, such a prestigious brand with an exceptional sporting heritage. This new partnership underlines the global appeal of our game to both fans and sponsors alike – it’s a very exciting time to be involved in men’s professional tennis,” said Brad Drewett, ATP Executive Chairman & President.