Boot Düsseldorf 2019: Ferretti Group is linking the world of architecture and international design.
Through an exclusive license agreement of the Wally luxury yachtbuilding brand, Ferretti Group further enriches its range, which thus becomes the widest and most innovative of the entire Italian nautical industry. The license agreement represents a fundamental step in the brand acquisition process and allows the Group to work immediately on the further development of the nautical brand.
In the four-year period 2019-2022 Ferretti Group will invest over 84 million euros – 70 million euros in the first two years – in the development of the brand and in the design and construction of new product ranges. The new Wally yacht models will be built at the Ferretti Group shipyards, in particular the Super Yacht Yard in Ancona will be the reference plant for Wally’s largest yachts.
During the Düsseldorf press conference, Ferretti Group will present the first project of the new-era, the 48 Wallytender, which will be one of the most anticipated premières at the Cannes Yachting Festival 2019.
Great expectations for a world preview and the announcement of prestigious collaborations.
Ferretti Group is preparing to deploy a fleet of 7 models at the first important event of the winter nautical season, the international BOOT exhibition, which will take place in Düsseldorf from January 19th to 27th. At the opening of Boot in Düsseldorf, Ferretti will announce the entry of Wally, the iconic luxury nautical brand and emblem of design and innovation, within the portfolio of its brands.
Luca Bassani, founder of Wally, commented: “The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organizational and commercial capabilities and will be able to boost Wally. I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally’s DNA. All the years and the effort to build the brand will have a continuation. I could not wish anything better for Wally’s life.”
Thanks to the agreement with Ferretti Group, Wally returns to the Boot in Düsseldorf, where it had not been exhibiting since 2004.
2019 starts off with a prestigious debut for Ferretti.
Ferretti Group is prepared for the world launch of a new model of sporty and streamlined superyacht signed by Pershing, which will be unveiled right in Düsseldorf.
Next to this highly anticipated new model, two other important innovations will be announced: a prestigious partnership will fully bring Custom Line, and a new Ferretti Yachts project will be talked about, with the presentation of an innovative concept able to join elegance, comfort, and performance.
The exhibition will also showcase some of the Ferretti Group models, which are most successful among the European public: Ferretti Yachts 550 and Ferretti Yachts 670; Rivamare, 56’ Rivale and 66’ Ribelle for Riva brand, and Pershing 5X.