MontblancHaus, 2022. A place to celebrate writing and luxury writing instruments. Now open.
Montblanc Haus: Hamburg’s newest landmark opens its doors.
Montblanc, the German manufacturing company of luxury goods, created a place to celebrate writing. A place where you experience writing from A to Z.
Montblanc is a prestigious brand celebrating the details. The luxury brand loves to put things here and there that at a glimpse could go unnoticed, but everything was perfectly thought. Like the façade of the new Montblanc Haus in Hamburg, Germany, inspired by Montblanc’s writing instrument box and celebrating the Mont Blanc.
“Writing with your hands, which is different from writing with your computer, transmits a very personal feeling about the idea you are writing. Your hand will tell the truth.” – Enrique Sobejano, Architect in charge of Montblanc Haus.
Montblanc celebrated the official opening of its new Montblanc Haus as a destination built to inspire writing and celebrate the role Montblanc has played in shaping the culture of writing, with a special event attended by VIP guests from around the world.
Guests including Maggie Gyllenhaal, Oscar Isaac, Peggy Gou, Daniel Brühl, Emilia Schüle, Feng Tang, Waris Ahluwalia, Reggie Yates, Dree Hemingway and Isaac Hernandez explored the immersive premium brand experience that tells the story of Montblanc from its founding days to the present, its high-end writing instruments and those who craft them.
“No matter who comes here, we want for them to feel the desire to put pen to paper and write” shared Alexa Schilz, Director of Brand Heritage and Sustainability, on the mission of Montblanc Haus.
Montblanc Haus explores different themes including Montblanc’s Legacy and Vision, a look at the richness and diversity of Handwriting from around the World, Craftsmanship and Innovation, Montblanc Collections, and Mark Making.
Under the banner of Montblanc’s luxury brand purpose Inspire Writing, the permanent exhibition at Montblanc Haus explores different themes, including Montblanc’s Legacy and Vision, a look at the richness and diversity of Handwriting from around the World, Craftsmanship and Innovation, Montblanc Collections, and Mark Making.
Additionally, “30 Years of the Patron of Arts“ is Montblanc Haus’ first temporary exhibition, celebrating the Patron of Art limited edition over the past 30 years and promoting the idea of “collecting“. The exhibition will be open to visitors until October 2022.