Moët & Chandon is bringing a taste of the Antarctic to Madison Rooftop Bar
This summer, the perfect suntrap to appreciate Moët Ice Impérial is Madison Rooftop Bar overlooking the iconic dome of St Paul’s Cathedral in London.
Featuring the brand’s new pinguin sociable mascot, Moët’s summer rooftop pop-up was launched in partnership with Bompas & Parr. Signaling the start of the season with just the clink of an ice cube, the rooftop pop-up is completed with ice cube seats and an abode of penguins popping up throughout the space.
Moët Ice Impérial is the first champagne especially created to be enjoyed over ice. This champagne experience is combining fun, fresh and free sensations while remaining true to the Moët & Chandon style, a style distinguished by its bright fruitiness, its seductive palate and its elegant maturity.
According to Moet, the penguins will travel out of London and bring some extra nautical atmosphere to the Henley Royal Regatta in Henley-on-Thames and Christchurch Harbour Hotel in Dorset.
Moët Ice Impérial Jeroboam (3L bottle) is exclusively available at Madison. At 2015 amfarcannes, Moët & Chandon’s handmade collection of special edition Jeroboam-format Moët Impérial champagnes was auctioned for more than $75,000 with proceeds benefitting lifesaving AIDS research.
Make it fabulous. Add 3 ice cubes for a glass to remember.